P is for Profit. I had a great many conversations with many new friends this past weekend about how much money PRIDE brings to Pensacola Beach.
What is PRIDE, you ask? It’s Gay Pride.
There’s a whole movement dedicated to celebrating this vibrant way of life. I drove for Uber for three days this past Memorial Day Weekend as this decades-long festival descended down onto the beach I call home and I also changed my mind about a great many misconceptions this event perpetuates amongst the Pensacola locals.
I know you’re wondering just how much profit we are talking about, so I’ll tell you: I made about two hundred dollars doing little more than transporting PRIDE-ers between Portofino and Flounders over the weekend. Anyone who worked on the beach over those three days made some impressive bank, much more than I did. As I discussed this fact with my many, many Uber passengers, I admitted to them that just a few years ago when every business on this island was suffering from the BP oil spill, I would’ve bet my life that we would have been begging for their PRIDE dollars back then. It’s tough on this beach when no one’s coming over that bridge to visit. Read more